Used Mini – A Truly Iconic Brand
Saturday, 14. November 2009 1:56
The world s full of brand names that are so familiar to us it seems we have known about them since the day we were born. Coca Cola, Pepsi, Microsoft. Some of these are huge conglomerates, whereas others are simply items or products that have inspired the nation for years. The delicious Mars bar, Marmite, Fairy liquid. In the motor industry, there is one iconic brand that stands head and shoulders above the rest – the MINI.
Born in 1959, the Mini was designed to (believe it or not) let passengers have more leg room than they had in other cars. Some innovative design saw 80% of the floor space being used for passengers and their luggage, although the tiny size of the mini means that space really wasn’t as impressive as they tried to make it sound! After all, most people have crammed into a mini with a group of friends before, and know that bunched up knees and a certain amount of body heat are unavoidable side effects of this teeny cars design.
It is that size – truly Mini – that stood the Mini out from a crowd of larger, more expensive cars. Noone wanted to shell out all their hard earned cash on a runabout, and the Mini offered an option that people had never even thought of before. Even better, this tiny model had a number of sister models for people who wanted that Mini shape with a little more room – introducing the Mini estate (always a surreal car to see) and even a van model. The pickup truck was one of the most entertaining designs, standing at least half the size of most other trucks – but it was the traditional and popular original Austin Mini shape that was the real star of the show.
Of course, soon enough the name of the Austin Mini changed again, and the only way to get the true original model was to opt for a used Mini. Otherwise, you would drive the still iconic Morris Mini Minor, where the car was just as much of a British Eccentric, but without the name popularity. Also, although this never stopped enthusiasts, the original Mini was plagued with flaws and problems, with the renowned issue that bits tended to fall off if you drove too fast.
Thankfully the new version of the Mini, brought out in 1969 as the Mini Clubman, saw a few of these problems resolved, although that initial quirky Mini magic wasn’t as strong in this new, more refined, breed. If you buy one of these used Minis, however, don’t expect perfection – these are now truly classic cars, advertised by equally iconic Twiggy in the swinging sixties, and consequently suffering the demands of age. To have one of these, you need to love it – deeply, unequivocally, and with commitment.
Now we are in the age of the new Mini (arguably the new Maxi), which takes that tiny shape to a whole bigger dimension. A used Mini in its own right now, these comparable behemoths don’t get quite the same love – but they complete the Mini story from then until now.
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